http://www.especialworldwide.com especial mean sspecial Fri, 02 Dec 2011 11:34:21 +0000 http://www.especialworldwide.com en http://especialworldwide.com/news http://especialworldwide.com/following/especialworldwide.com/news Fri, 02 Dec 2011 11:34:21 +0000 especial mean sspecial 2398506 Hey! Welcome! So many exclamation points! <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Screen shot 2011-12-02 at 12.13.38 PM.png" width="556" height="311" width_o="556" height_o="311" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Screen shot 2011-12-02 at 12.13.38 PM_o.png" data-mid="12067514" border="0" align="left"/> 2013----------------------------------- Especial is currently in post-production with Bike Girls, an original series about adventurous girls in New York City. Written, Directed and Produced by Especial, Bike Girls is an Especial Worldwide production. <img src="http://payload4.cargocollective.com/1/4/134957/2398506/ORIGINAL COMING SOON poster_905.jpeg" width="905" height="515" width_o="1250" height_o="712" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/ORIGINAL COMING SOON poster_o.jpeg" data-mid="23855451" border="0" align="left"/> May 2013 ----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Screen Shot 2013-04-29 at 5.40.57 PM_905.png" width="905" height="468" width_o="940" height_o="487" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Screen Shot 2013-04-29 at 5.40.57 PM_o.png" data-mid="29699759" border="0" align="left"/> Last month, I created the #kindawesome platform for KIND snacks. The multiplatform campaign breaks May 2013. Here is the film via my Chinatown Soccer Club teammate John Lee and his wife's company: emeht #kindawesome surf story from KIND Healthy Snacks on Vimeo. March - April, 2013 ----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Screen Shot 2013-04-22 at 8.36.52 AM.png" width="476" height="359" width_o="476" height_o="359" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Screen Shot 2013-04-22 at 8.36.52 AM_o.png" data-mid="29391775" border="0" align="left"/> This month, ESPECIAL wrote a digital film for USHER. Next month, this $1 million production comes to life. December, 2012----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/powerade logo.jpeg" width="341" height="175" width_o="341" height_o="175" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/powerade logo_o.jpeg" data-mid="27912661" border="0" align="left"/> MOBILE APPS CREATION AND DEVELOPMENT Fall 2012 had me working in the mobile tech world, creating and developing apps and content. My favorite is a global soccer app for Powerade/Coca Cola to be launched in the US this summer/fall and globally at the 2014 Fifa World Cup in Brazil. Another app I created is a Baby Book app for Fisher Price with Kat Street. Because, let's be honest, after the first few weeks, all baby books get neglected.(In production. Photos to come soon.) November, 2012----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Screen Shot 2013-03-15 at 4.00.46 PM.png" width="297" height="148" width_o="297" height_o="148" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Screen Shot 2013-03-15 at 4.00.46 PM_o.png" data-mid="27912638" border="0" align="left"/> In Novemeber, Especial was commissioned to create, direct and produce a 3 minute film for Adobe's National Convention in Las Vegas. The result? REX - "The most successful salesmen ever at Adobe." AUG 8, 2012----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/11357216-3share-logo_905.png" width="905" height="168" width_o="1500" height_o="279" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/11357216-3share-logo_o.png" data-mid="20451877" border="0" align="left"/> Especial has been hired to handle branding, digital and social media efforts for 3|SHARE, a Business Level Adobe Systems Solution Partner and leading service provider of CQ. Based in Carlsbad, California, 3|SHARE specializes in CQ consulting, training, and remote operation management for clients throughout North America. June-ish, 2012----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/images-2.jpg" width="425" height="118" width_o="425" height_o="118" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/images-2_o.jpg" data-mid="12067522" border="0" align="left"/> Instead of Wieden + Kennedy and Anomaly, guess who ESPN hired to create the Euro 2012 campaign/marketing platform across all channels???!!! Yes, it was a dream job. <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 30.png" width="434" height="585" width_o="434" height_o="585" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 30_o.png" data-mid="18487048" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/4/134957/2398506/germany.png" width="436" height="582" width_o="436" height_o="582" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/germany_o.png" data-mid="18487068" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/4/134957/2398506/france.png" width="436" height="585" width_o="436" height_o="585" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/france_o.png" data-mid="18487073" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 24.png" width="438" height="585" width_o="438" height_o="585" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 24_o.png" data-mid="18487053" border="0" align="left"/> "LOVE IT. MAGIC WORK." - Roger Bennett, ESPN contributing writer, Men in Blazers Host and MSNBC "Morning Joe" sidekick "Killer work...The “ONE MONTH” device is genius…Thanks for your passion and diligence." - Seth Alder, ESPN senior director of sports marketing <img src="http://payload4.cargocollective.com/1/4/134957/2398506/holland.png" width="578" height="890" width_o="578" height_o="890" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/holland_o.png" data-mid="18487061" border="0" align="left"/> <img src="http://payload4.cargocollective.com/1/4/134957/2398506/sweden.png" width="578" height="884" width_o="578" height_o="884" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/sweden_o.png" data-mid="18487043" border="0" align="left"/> <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 26.png" width="435" height="585" width_o="435" height_o="585" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 26_o.png" data-mid="18487051" border="0" align="left"/><img src="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 25.png" width="438" height="585" width_o="438" height_o="585" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 25_o.png" data-mid="18487057" border="0" align="left"/> Edited by the wizard, Toddy Stewart @ Picture Farm. GROUP A Edited by the wizard, Toddy Stewart @ Picture Farm. GROUP B Edited by the wizard, Toddy Stewart @ Picture Farm. GROUP C Edited by the wizard, Toddy Stewart @ Picture Farm. GROUP D Edited by the wizard, Toddy Stewart @ Picture Farm. EURO 2012 "One Month" Anthem Edited by the wizard, Toddy Stewart @ Picture Farm. April 28, 2012----------------------------------- especial is currently writing, directing and producing Bike Girls in New York City. So if you see us (we'll be shooting in all five boroughs), stop by and say hi. These ladies are rad. Twitter: @bikegirlstv Blog: bikegirlstv@tumblr.com <img src="http://payload4.cargocollective.com/1/4/134957/2398506/BIKEGIRLS logo.temp_905.jpeg" width="785" height="374" width_o="785" height_o="374" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/BIKEGIRLS logo.temp_o.jpeg" data-mid="16928369" border="0" align="left"/> March 22, 2012----------------------------------- Since January 2012, especial has been traveling to Hollywood to work with Ashton Kutcher's production company and network, Katalyst, on the launch of their new original content distribution channel. Very exciting news to come on the content front... <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 2.png" width="484" height="178" width_o="484" height_o="178" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Picture 2_o.png" data-mid="15651398" border="0" align="left"/> March 8, 2012----------------------------------- New Project Announcement: especial will help master storyteller, Mike Daisey, turn his pursuit of the exploited labor practices surrounding the making of Apple products in China into a movement. MIKE DAISEY has been called “one of the finest solo performers of his generation” by the New York Times for his groundbreaking monologues which weave together autobiography, gonzo journalism, and unscripted performance to tell hilarious and heartbreaking stories that cut to the bone, exposing secret histories and unexpected connections. His latest work, The Agony and the Ecstasy of Steve Jobs, was called “the best new play of the year” by the Washington Post, and was recognized as one of the year’s best theater pieces by the New York Times, Wall Street Journal, Washington Post, Seattle Times, Seattle Weekly, San Jose Mercury News, the San Francisco Bay Guardian, and will return to the Public Theater in 2012. <img src="http://payload4.cargocollective.com/1/4/134957/2398506/4-087-seattle-iphone-mike-daisey_905.jpeg" width="905" height="905" width_o="952" height_o="952" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/4-087-seattle-iphone-mike-daisey_o.jpeg" data-mid="15103565" border="0" align="left"/> February 27, 2012----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/dogoodernyc-4.jpeg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/dogoodernyc-4_o.jpeg" data-mid="14704751" border="0" align="left"/> Bike Girls is back! After some behind-the-scenes production work this winter, especial is pleased to announce that we have investment backing and distribution going into 2012. Shooting begins late March. Stay tuned! Bike Girls is an especial worldwide production. BikeGirls.TV (Photo by Jason Oliver Goodman) February 3, 2012----------------------------------- My latest project, AmericansElect.org, is growing. It made The Colbert Report. #2012Election #3wayrace #whythehellnot <img src="http://payload4.cargocollective.com/1/4/134957/2398506/Screen shot 2012-02-03 at 10.15.49 AM.png" width="629" height="279" width_o="629" height_o="279" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/Screen shot 2012-02-03 at 10.15.49 AM_o.png" data-mid="13879798" border="0" align="left"/> February 1, 2012----------------------------------- For February 14th, especial is promoting C. Chauchat limited-edition “multi-layer” neckties, featuring an accessory known as man and his black eye. especial, a digital media production studio, created this social media campaign titled, “Shades of Love,” to promote C. Chauchat’s two Valentine’s Day colors: “Fresh Bruise” and “Healing Bruise.” Building on C. Chauchat's sensual femme perspective, especial wanted to capture the souvenir of lust, love and erotic mayhem. “Love is beautifully painful,” says Dan Morales, founder of especial and C.Chauchat’s branding strategist and creative director. “So C. Chauchat is celebrating the most necessary and unnecessary day of the year with a personal story, along with the reds, purples and blues behind it.” <img src="http://payload4.cargocollective.com/1/4/134957/2398506/C.Chauchat_2.14_Sale_905.jpg" width="905" height="1508" width_o="1800" height_o="3000" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/C.Chauchat_2.14_Sale_o.jpg" data-mid="13771274" border="0" align="left"/> January 27, 2012 ----------------------------------- especial just returned from Hollywood after hammering out the blueprint for the future of entertainment, courtesy of Google’s multi-million dollar investment in digital content. Watch out, NBC and Disney, YouTube is next. December 22, 2011----------------------------------- Hype is growing. My man Carne Ross was on The Rachel Maddow Show Tuesday night discussing Alternative Banking. #Progress For link, click here December 11, 2011----------------------------------- Read an email this weekend from Ariana Huffington excitingly requesting my videos for Carne Ross and The Leaderless Revolution. You will soon know this inspiring man. December 10, 2011----------------------------------- especial launched a new video today: OCCUPY WALL STREET by Carne Ross, author of “The Leaderless Revolution: How ordinary people will take power and change politics in the 21st century” December 9, 2011----------------------------------- A new episode of Tammy & Tammi launches today called "Little Sister." Tammy & Tammy is an original especial series based on a cartoon by dan morales. December 8, 2011----------------------------------- <img src="http://payload4.cargocollective.com/1/4/134957/2398506/FT green toy.jpg" width="496" height="474" width_o="496" height_o="474" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/FT green toy_o.jpg" data-mid="12218998" border="0" align="left"/> Just in time for the holiday season, especial launches the official FUTURE TRASH campaign to help remind you not to buy plastic crap for your kids even though you know deep down that it is crap. Your over-taxed planet and grandkids will thank you. December 8, 2011----------------------------------- Very surprised and amazed and grateful and stoked to win the the "Let's do it" award tonight at the CSC holiday party and awards banquet. <img src="http://payload4.cargocollective.com/1/4/134957/2398506/photo-3_905.JPG" width="905" height="675" width_o="1296" height_o="968" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/photo-3_o.JPG" data-mid="12220021" border="0" align="left"/> December 2, 2011----------------------------------- Dream Project Alert: Phase one (of many) launches today for the Euro 2012 draw that will be the platform for all EURO '12 marketing communications—digital, social media, print, outdoor, etc. #especial #espn #firedup <img src="http://payload4.cargocollective.com/1/4/134957/2398506/images-2.jpg" width="425" height="118" width_o="425" height_o="118" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/images-2_o.jpg" data-mid="12067522" border="0" align="left"/> EURO 2012 "One Month" Anthem Edited by the wizard, Toddy Stewart @ Picture Farm. November 29, 2011------------------------ <img src="http://payload4.cargocollective.com/1/4/134957/2398506/p232311.jpg" width="135" height="180" width_o="135" height_o="180" src_o="http://payload4.cargocollective.com/1/4/134957/2398506/p232311_o.jpg" data-mid="12067878" border="0" align="left"/> In September 2011, a few days before Occupy Wall Street began, especial was asked to promote Carne Ross’ new book, The Leaderless Revolution, in the United States via Penguin Book's Blue Rider Press. Instead of a traditional approach by targeting elite circles of discourse, especial recommended going mass to appeal to younger generations. Essentially, especial convinced Carne Ross and Penguin Books that making the ideas in the book more accessible was more important than selling the book. (All videos directed by especial) ish Hey! Welcome! So many exclamation points! 2013----------------------------------- Especial is currently in post-production with Bike Girls, an original... http://especialworldwide.com/blog http://especialworldwide.com/following/especialworldwide.com/blog Mon, 19 Sep 2011 09:15:13 +0000 especial mean sspecial 2024594 Click on Paul's hair to go to blog. <img src="http://payload.cargocollective.com/1/4/134957/2024594/Screen shot 2011-09-19 at 10.14.41 AM_905.png" width="905" height="453" width_o="1025" height_o="514" src_o="http://payload.cargocollective.com/1/4/134957/2024594/Screen shot 2011-09-19 at 10.14.41 AM_o.png" data-mid="10066186" border="0" align="left"/> Click on Paul's hair to go to blog. http://especialworldwide.com/misc http://especialworldwide.com/following/especialworldwide.com/misc Tue, 06 Sep 2011 11:58:35 +0000 especial mean sspecial 1785238 <img src="http://payload.cargocollective.com/1/4/134957/1785238/index_image-1.jpg" width="425" height="425" width_o="425" height_o="425" src_o="http://payload.cargocollective.com/1/4/134957/1785238/index_image-1_o.jpg" data-mid="9743035" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1785238/Picture 58_905.png" width="785" height="582" width_o="785" height_o="582" src_o="http://payload.cargocollective.com/1/4/134957/1785238/Picture 58_o.png" data-mid="9743302" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1785238/images.jpg" width="387" height="130" width_o="387" height_o="130" src_o="http://payload.cargocollective.com/1/4/134957/1785238/images_o.jpg" data-mid="9743067" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1785238/pacifier_o.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/4/134957/1785238/pacifier_o_o.jpg" data-mid="9742654" border="0" align="left"/> http://especialworldwide.com/contact http://especialworldwide.com/following/especialworldwide.com/contact Tue, 06 Sep 2011 11:30:40 +0000 especial mean sspecial 1785335 <img src="http://payload.cargocollective.com/1/4/134957/1785335/talksoon.ltblue_905.jpeg" width="729" height="195" width_o="729" height_o="195" src_o="http://payload.cargocollective.com/1/4/134957/1785335/talksoon.ltblue_o.jpeg" data-mid="9742168" border="0" align="left"/> For business inquires, contact: DAN MORALES dan@especialworldwide.com 917 513 6744 @especialnyc TWITTER TUMBLR FACEBOOK For business inquires, contact: DAN MORALES dan@especialworldwide.com 917 513 6744 @especialnyc TWITTER TUMBLR FACEBOOK http://especialworldwide.com/people http://especialworldwide.com/following/especialworldwide.com/people Tue, 06 Sep 2011 10:19:00 +0000 especial mean sspecial 1785181 ESPECIAL is lead by award-winning dan morales but depends on the talent of many human beings in multiple industries to get stuff done. All work is project-based so they are always coming and going and coming back again. DAN MORALES <img src="http://payload.cargocollective.com/1/4/134957/1785181/crisscrossDAN_905.jpg" width="905" height="504" width_o="2016" height_o="1123" src_o="http://payload.cargocollective.com/1/4/134957/1785181/crisscrossDAN_o.jpg" data-mid="19336672" border="0" align="left"/> Dan currently writes, directs, and produces various forms of content for special clients, companies and people through his digital production company, ESPECIAL. Recently, ESPECIAL has been working on several exciting projects: 1. Bike Girls: Since Summer 2011, Dan/ESPECIAL has been working on an original series he wrote, directed and co- produced called Bike Girls. (Bikegirls.tv) 2. In April 2013, Dan/ESPECIAL wrote a digital film for Usher. In May, this $1 million production comes to life. 3. Dan has also been working in the mobile tech world, creating and developing apps and content. Within the last six months, Dan/ESPECIAL has created a global soccer app for Powerade/Coca Cola to be launched at the 2014 World Cup, a global Baby Book app for Fisher Price, and another soccer app inspired by his downtown football club in NYC: The Chinatown Soccer Club. 3. The ESPN FIFA EURO 2012 campaign: Dan’s highlight of 2012 was without a doubt being chosen by ESPN to create the FIFA EURO 2012 campaign across all media channels. The “One Month” creative platform helped ESPN achieve its highest ratings ever for the European tournament. From late 2008 to early 2011, Dan was a Creative Director and writer at Y&R New York on global and national brands. Prior to Y&R, Dan was a creative director and writer at Mother London. Before moving to the UK, Dan went behind the camera as a director under the moniker, ESPECIAL, shooting short films, commercials, and online content. After one of his commercials went viral and became a global news story overnight for an online jeweler, Dan founded a digital production company called ESPECIAL WORLDWIDE LLC, specializing in the conception, execution and production of social media-friendly content. 2006 saw Dan at MTV for a brief stint until he left for a world-wide creative director position as Executive Vice President and Executive Creative Director of Leo Burnett New York. There he ran the global Samsung business, primarily their mobile phone and television businesses, and oversaw creative departments in London, Sydney, Sao Paulo, New Delhi, Madrid, Singapore, Toronto, Chicago and Seoul. Prior to MTV, Dan was the Creative Director of TAXI New York. With a mission to launch the high-profile Canadian agency in the United States, Dan built a creative department, won new clients, and spearheaded the agency's first major work: TRY NOT TO DIE...AMP'D MOBILE IS COMING. This audacious campaign, utilizing non-traditional and traditional advertising, including online, stunts, TV and guerrilla marketing, was a huge success among 18 to 35 year olds and New York Magazine singled it out as their favorite campaign in their "Reasons Why We Love New York" issue in December 2005. When TAXI called, Dan was VP Creative Director at Cliff Freeman & Partners where after six years he won every major award in the advertising industry, most notably, the Grand Prix Lion at the Cannes International Advertising Festival. His advertising career began as the first creative hire at Black Rocket, a Goodby Silverstein spin-off in San Francisco. Over the years, Dan's work has been written about in The New York Times, The Wall Street Journal, Forbes magazine, and USA Today. especial worldwide, new york writer/director/producer/founder 2011 - present Y&R, new york creative director 2008 - 2011 mother, london creative director, writer 2008 especial worldwide, new york writer/director/producer/founder 2007 - 2008 leo burnett, new york executive vice president / executive creative director 2006 - 2007 mtv, new york writer 2006 taxi, new york creative director 2005-2006 cliff freeman & partners, new york vp creative director, writer 1998 - 2005 black rocket, san francisco writer 1997-1998 ESPECIAL is lead by award-winning dan morales but depends on the talent of many human beings in multiple industries to get stuff done. All work is project-based so... http://especialworldwide.com/writer-creative-director-days http://especialworldwide.com/following/especialworldwide.com/writer-creative-director-days Wed, 27 Jul 2011 12:10:51 +0000 especial mean sspecial 1786499 Dan is a strategic, business-focused, award-winning creative director with an entrepreneurial mind who approaches client problems and opportunities from the perspective of, "If it were my company and my money and my marriage going down the tubes -- THIS IS WHAT I WOULD DO." As a result, Dan has won every award in the world, including the Grand Prix Lion at the Cannes International Advertising Festival and has worked on some of the biggest brands in the world, including ESPN, Microsoft, Coca Cola, Samsung, Chevron, MetLife, Dell, Land Rover, Bacardi, LG Electronics, Snapple, Miller Brewing Company, Yahoo!, Ben & Jerry's, Virgin Airways, Office Depot, Fisher Price, Fox Sports, The Gates Millennium Scholarship, and The United Negro College Fund. Below are samples of his digital, traditional and non-traditional work. (Thanks for your patience. All these videos take a second to load.) VALUE CITY: Role Reversal Role: Writer/Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/ampd_hole guerilla_905.jpg" width="905" height="1150" width_o="2048" height_o="2604" src_o="http://payload.cargocollective.com/1/4/134957/1786499/ampd_hole guerilla_o.jpg" data-mid="9810609" border="0" align="left"/> Role: Creative Director LAND ROVER: Sword Collector Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/1 LandRover_TimesSquare_905.jpg" width="905" height="1282" width_o="1200" height_o="1700" src_o="http://payload.cargocollective.com/1/4/134957/1786499/1 LandRover_TimesSquare_o.jpg" data-mid="9807797" border="0" align="left"/> Role: Creative Director FOX SPORTS: Russia Winner of The Grand Prix Lion At Cannes for Best Campaign. Role: Writer FOX SPORTS: Turkey Winner of The Grand Prix Lion At Cannes for Best Campaign. Role: Writer FOX SPORTS: China Winner of The Grand Prix Lion At Cannes for Best Campaign. Role: Writer FOX SPORTS: India Winner of The Grand Prix Lion At Cannes for Best Campaign. Role: Writer FOX SPORTS: South Africa Winner of The Grand Prix Lion At Cannes for Best Campaign. Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/BUDGET TRUCK-1_905.jpg" width="905" height="625" width_o="1174" height_o="811" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BUDGET TRUCK-1_o.jpg" data-mid="9809771" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/BUDGET TRUCK-3_905.jpg" width="905" height="626" width_o="1237" height_o="856" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BUDGET TRUCK-3_o.jpg" data-mid="9809768" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/BUDGET TRUCK-2_905.jpg" width="905" height="624" width_o="1227" height_o="847" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BUDGET TRUCK-2_o.jpg" data-mid="9809770" border="0" align="left"/> Role: Writer AMP'D MOBILE: Try not to die The product was delayed three months, so we had to persuade consumers not to buy a phone before amp'd mobile came out. Over a million people went to ampd.com the night the commercial aired during a WWF event. Role: Co-Writer/Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 62.png" width="646" height="836" width_o="646" height_o="836" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 62_o.png" data-mid="9810450" border="0" align="left"/> Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 61.png" width="646" height="843" width_o="646" height_o="843" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 61_o.png" data-mid="9810453" border="0" align="left"/> Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 60.png" width="645" height="836" width_o="645" height_o="836" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 60_o.png" data-mid="9810456" border="0" align="left"/> Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 59.png" width="640" height="839" width_o="640" height_o="839" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 59_o.png" data-mid="9810459" border="0" align="left"/> Role: Creative Director AMP'D MOBILE: Entertain Yourself "Bus" The launch campaign. Role: Writer/Creative Director AMP'D MOBILE: Entertain Yourself "Cafe" The launch campaign. Role: Writer/Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/metlifeprint1_905.jpeg" width="905" height="583" width_o="1397" height_o="900" src_o="http://payload.cargocollective.com/1/4/134957/1786499/metlifeprint1_o.jpeg" data-mid="9810465" border="0" align="left"/> Role: Writer/Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/metlifeprint2_905.jpeg" width="905" height="584" width_o="1391" height_o="899" src_o="http://payload.cargocollective.com/1/4/134957/1786499/metlifeprint2_o.jpeg" data-mid="9810476" border="0" align="left"/> Role: Writer/Creative Director SPORTS INDEMAND "Camo" Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/pocket schedule_905.jpg" width="905" height="603" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/4/134957/1786499/pocket schedule_o.jpg" data-mid="9807921" border="0" align="left"/> Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/WIRED-1_905.jpg" width="905" height="591" width_o="1633" height_o="1067" src_o="http://payload.cargocollective.com/1/4/134957/1786499/WIRED-1_o.jpg" data-mid="9807932" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/WIRED-3_905.jpg" width="905" height="590" width_o="1643" height_o="1072" src_o="http://payload.cargocollective.com/1/4/134957/1786499/WIRED-3_o.jpg" data-mid="9807928" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/WIRED-2_905.jpg" width="905" height="585" width_o="1640" height_o="1061" src_o="http://payload.cargocollective.com/1/4/134957/1786499/WIRED-2_o.jpg" data-mid="9807931" border="0" align="left"/> Role: Writer TBS: Sex and the City "Coming Soon" Role: Creative Director TBS: Sex and the City "Crush" Role: Creative Director TBS: Sex and the City "Friend" Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/BACARDI not saying somethign dumb_905.png" width="905" height="581" width_o="961" height_o="617" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BACARDI not saying somethign dumb_o.png" data-mid="9810629" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/BACARDI 86 degrees_905.png" width="905" height="580" width_o="966" height_o="620" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BACARDI 86 degrees_o.png" data-mid="9810618" border="0" align="left"/> Role: Co-Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/BACARDI mischeif_905.png" width="905" height="578" width_o="955" height_o="610" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BACARDI mischeif_o.png" data-mid="9810643" border="0" align="left"/> Role: Writer TBS: Fired Role: Writer/Creative Director TBS: Break Up Role: Writer/Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/OD_creativity_billboard2_905.jpg" width="905" height="585" width_o="1700" height_o="1100" src_o="http://payload.cargocollective.com/1/4/134957/1786499/OD_creativity_billboard2_o.jpg" data-mid="9810681" border="0" align="left"/> Role: Writer/Creative Director OFFICE DEPOT: WEBSITE : Survival of the Smartest With the economy on everyone's minds, Office Depot decided to create a hub of helpful, money-saving information and tools for small business owners. Office Depot was very adamant about this not just being an e-commerce hub. Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/threeshot_905.jpeg" width="805" height="176" width_o="805" height_o="176" src_o="http://payload.cargocollective.com/1/4/134957/1786499/threeshot_o.jpeg" data-mid="10605292" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/Screen shot 2011-10-10 at 10.58.18 AM_905.png" width="893" height="528" width_o="893" height_o="528" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Screen shot 2011-10-10 at 10.58.18 AM_o.png" data-mid="10605254" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/Screen shot 2011-10-10 at 10.58.54 AM_905.png" width="892" height="529" width_o="892" height_o="529" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Screen shot 2011-10-10 at 10.58.54 AM_o.png" data-mid="10605252" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/Screen shot 2011-10-10 at 10.59.08 AM_905.png" width="892" height="527" width_o="892" height_o="527" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Screen shot 2011-10-10 at 10.59.08 AM_o.png" data-mid="10605251" border="0" align="left"/> CHEVRON: Sand Trap Role: Creative Director CHEVRON: Long Shot Role: Creative Director CHEVRON: Putt Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 68_905.png" width="905" height="682" width_o="1080" height_o="815" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 68_o.png" data-mid="9810402" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 67_905.png" width="905" height="682" width_o="1090" height_o="822" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 67_o.png" data-mid="9810417" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 66_905.png" width="905" height="682" width_o="1083" height_o="817" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 66_o.png" data-mid="9810433" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 65_905.png" width="905" height="680" width_o="1083" height_o="814" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 65_o.png" data-mid="9810440" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/Picture 64.png" width="638" height="820" width_o="638" height_o="820" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Picture 64_o.png" data-mid="9810445" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/DELL you amplified LIPS BALOON_905.jpg" width="905" height="1449" width_o="2048" height_o="3280" src_o="http://payload.cargocollective.com/1/4/134957/1786499/DELL you amplified LIPS BALOON_o.jpg" data-mid="9810573" border="0" align="left"/> JEWELRY WORKS EVERY TIME. When asked by Szul.com to promote their new jewelry during the 2007 holiday season, I told them they needed to do something in response to all of the cliched advertising by DeBeers and Kay Jewelers. The strategy? To avoid television and target young men online. The result? For just $25k, Szul.com received over 1 million hits on YouTube for their digital commercial that went viral and became a local news story around the world with the help of the Associated Press. Former students of mine in Taiwan actually saw this story on their local TV news. Role: Writer/Director/Creative Director/Account Guy MINUS MAN: Movie Trailer (my first commercial) When the Shooting Gallery were looking to promote their new indie film Minus Man starring Owen Wilson as a psychotic killer, we knew we had to do something different. So we created an unconventional multi-media campaign instead of the standard trailer. Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/34_MM-3_905.jpg" width="773" height="1110" width_o="773" height_o="1110" src_o="http://payload.cargocollective.com/1/4/134957/1786499/34_MM-3_o.jpg" data-mid="9810779" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/MM-2_905.jpg" width="795" height="1110" width_o="795" height_o="1110" src_o="http://payload.cargocollective.com/1/4/134957/1786499/MM-2_o.jpg" data-mid="9807941" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/MM-1_905.jpg" width="795" height="1103" width_o="795" height_o="1103" src_o="http://payload.cargocollective.com/1/4/134957/1786499/MM-1_o.jpg" data-mid="9807945" border="0" align="left"/> Role: Writer OFFICE DEPOT Reinventing the Sunday Newspaper Circular Office Depot spends a $100 million on Sunday circulars for people only looking for bargains. So for a fraction of the cost, we created a digital version of the circular that became a 10 episode web series called "Smart Specials with Matt and Matt." A new episode was emailed every week to Office Depot's 4 million rewards members the latter part of 2009. Below is a case video. Role: Writer/Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/2 LR_Blue_905.jpg" width="905" height="696" width_o="2040" height_o="1569" src_o="http://payload.cargocollective.com/1/4/134957/1786499/2 LR_Blue_o.jpg" data-mid="9807830" border="0" align="left"/> Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/3 LR_red_905.jpg" width="905" height="696" width_o="2048" height_o="1575" src_o="http://payload.cargocollective.com/1/4/134957/1786499/3 LR_red_o.jpg" data-mid="9807865" border="0" align="left"/> Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/4 LR_White_905.jpg" width="905" height="696" width_o="2048" height_o="1575" src_o="http://payload.cargocollective.com/1/4/134957/1786499/4 LR_White_o.jpg" data-mid="9807900" border="0" align="left"/> Role: Creative Director METLIFE In 2010, MetLife asked for a web film wishing everyone a Happy Holidays. Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_tea_905.jpg" width="905" height="1206" width_o="1080" height_o="1440" src_o="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_tea_o.jpg" data-mid="9807780" border="0" align="left"/>Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_punch_905.jpg" width="905" height="1206" width_o="1080" height_o="1440" src_o="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_punch_o.jpg" data-mid="9807787" border="0" align="left"/>Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_mango_905.jpg" width="905" height="1206" width_o="1080" height_o="1440" src_o="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_mango_o.jpg" data-mid="9807792" border="0" align="left"/>Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_kiwi_905.jpg" width="905" height="1206" width_o="1080" height_o="1440" src_o="http://payload.cargocollective.com/1/4/134957/1786499/SNAPPLE LAYOUT_kiwi_o.jpg" data-mid="9807794" border="0" align="left"/>Role: Creative Director FOX SPORTS NASCAR These Guys are Tough: Tailspin Role: Creative Director FOX SPORTS NASCAR These Guys are Tough: Rearend Role: Creative Director FOX SPORTS NASCAR These Guys are Tough: Blown Engine Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/21_B-O - 3_905.jpg" width="905" height="585" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/4/134957/1786499/21_B-O - 3_o.jpg" data-mid="9810855" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/22_B-O - 2_905.jpg" width="905" height="585" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/4/134957/1786499/22_B-O - 2_o.jpg" data-mid="9810862" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/23_B-O - 1_905.jpg" width="905" height="585" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/4/134957/1786499/23_B-O - 1_o.jpg" data-mid="9810845" border="0" align="left"/> FOX SPORTS NASCAR 42 vs. 1: Pirates Role: Creative Director FOX SPORTS NASCAR 42 vs. 1: Knights Role: Creative Director FOX SPORTS NASCAR 42 vs. 1: Cyborgs Role: Creative Director <img src="http://payload.cargocollective.com/1/4/134957/1786499/Screen Shot 2012-09-04 at 12.18.44 PM_905.png" width="905" height="579" width_o="1036" height_o="663" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Screen Shot 2012-09-04 at 12.18.44 PM_o.png" data-mid="21066206" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/Won-t Rip copy_905.jpeg" width="905" height="592" width_o="1050" height_o="688" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Won-t Rip copy_o.jpeg" data-mid="21066213" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/Death copy_905.jpeg" width="905" height="592" width_o="1063" height_o="696" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Death copy_o.jpeg" data-mid="21066217" border="0" align="left"/> Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/Water Tevas copy_905.jpeg" width="905" height="588" width_o="1046" height_o="680" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Water Tevas copy_o.jpeg" data-mid="21066224" border="0" align="left"/> Role: Writer JODY MARONI SAUSAGE KINGDOM: Fan Role: Writer JODY MARONI SAUSAGE KINGDOM: Babysitter Role: Writer JODY MARONI SAUSAGE KINGDOM: Party Role: Writer <img src="http://payload.cargocollective.com/1/4/134957/1786499/SF Exploratorium_905.jpg" width="905" height="441" width_o="1099" height_o="536" src_o="http://payload.cargocollective.com/1/4/134957/1786499/SF Exploratorium_o.jpg" data-mid="9807933" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/nytimesart_905.jpg" width="905" height="791" width_o="1600" height_o="1400" src_o="http://payload.cargocollective.com/1/4/134957/1786499/nytimesart_o.jpg" data-mid="9807940" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/BRASSO-2_905.jpg" width="905" height="582" width_o="1583" height_o="1019" src_o="http://payload.cargocollective.com/1/4/134957/1786499/BRASSO-2_o.jpg" data-mid="9807949" border="0" align="left"/> SNAPPLE: Bob Role: Creative Director SNAPPLE: Dentist Role: Creative Director OFFICE DEPOT: Barber Role: Creative Director OFFICE DEPOT: Movers Role: Creative Director OFFICE DEPOT: Interns Role: Creative Director OFFICE DEPOT: Bakery AMP'D MOBILE: Try Not To Die - Rock Star Role: Creative Director/Writer AMP'D MOBILE: Try Not To Die - Senator 2 Role: Creative Director/Writer AMP'D MOBILE: Have the Power To Entertain Yourself - Bus Role: Creative Director/Writer AMP'D MOBILE: Have the Power To Entertain Yourself - :15 Sec Gum Role: Creative Director/Writer AMP'D MOBILE: Have the Power To Entertain Yourself - :15 Sec Lick Role: Creative Director/Writer AMP'D MOBILE: Have the Power To Entertain Yourself - Party Role: Creative Director/Writer LAND ROVER: Cat Sitter Role: Creative Director DAILY NEWS: Scratch-N-Match Role: Creative Director OFFICE DEPOT Recession Aggression Bag The following Hulu Pre-roll video was a vehicle to get people to TheSurvivaloftheSmartest.com. Office Depot received one million clicks in 3 weeks. Role: Writer/Creative Director OFFICE DEPOT The following are rich media promos for the web series "Smart Specials with Matt and Matt" Role: Writer/Creative Director Role: Writer/Creative Director Role: Writer/Creative Director FREELANCER'S UNION: Logo Identity In the early 2000s, as a creative director at Cliff Freeman & Partners, I hired the talented Sharon Slaughter to design a logo for our new client, The Freelancer's Union, an insurance collective for temporary workers. Of all the design ideas she presented, one stood out to me as the winner. Funnily enough, Sharon liked this one the least. Ha. Good times <img src="http://payload.cargocollective.com/1/4/134957/1786499/FU_Logo_Standard.jpeg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload.cargocollective.com/1/4/134957/1786499/FU_Logo_Standard_o.jpeg" data-mid="21027302" border="0" align="left"/> OFFICE DEPOT WEB SERIES: SMART SPECIALS WITH MATT AND MATT Office Depot spends a $100 million on Sunday circulars for people only looking for bargains. So for a fraction of the cost, we created a digital version of the circular that became a 10 episode web series called "Smart Specials with Matt and Matt." A new episode was emailed every week to Office Depot's 4 million rewards members the latter part of 2009. Episode 1 of 9 Role: Writer/Creative Director Episode 2 of 9 Role: Writer/Creative Director Episode 3 of 9 Role: Writer/Creative Director Episode 4 of 9 Role: Writer/Creative Director Episode 5 of 9 Role: Writer/Creative Director MILWAULKEE'S BEST Rich Media Banner Ads introducing "Live Uncomplicated" Role: Writer/Creative Director Role: Writer/Creative Director Role: Writer/Creative Director RADIO LAND ROVER "Everest" BEN & JERRY'S "Bad Break Up" BEN & JERRY'S "Zoning Out" BEN & JERRY'S "Bonding with your Girlfriends" MIKE'S HARD LEMONADE "Tough Decisions" QUIZNOS "Spelling Bee" QUIZNOS "Figure Skater" SNAPPLE "Return the Favor 1" (Creative Director) SNAPPLE "Return the Favor 2" (Creative Director) SNAPPLE "Return the Favor 3" (Creative Director) MIKE'S HARD LEMONADE "Research" STAPLES "Business people have needs" FOX SPORTS "Hymalayas" FOX SPORTS "Peru" HOLLYWOOD VIDEO "Sega Dreamcast" CHERRY COKE "Big Band Seranade" CHERRY COKE "Urban Lulluby" <img src="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 5_905.jpg" width="905" height="1796" width_o="1067" height_o="2118" src_o="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 5_o.jpg" data-mid="9810576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 4_905.jpg" width="905" height="1796" width_o="1067" height_o="2118" src_o="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 4_o.jpg" data-mid="9810583" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 3_905.jpg" width="905" height="1796" width_o="1067" height_o="2118" src_o="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 3_o.jpg" data-mid="9810588" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 2_905.jpg" width="905" height="1796" width_o="1067" height_o="2118" src_o="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 2_o.jpg" data-mid="9810597" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 1_905.jpg" width="905" height="1796" width_o="1067" height_o="2118" src_o="http://payload.cargocollective.com/1/4/134957/1786499/RR small space 1_o.jpg" data-mid="9810602" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/10_OS_2005_relationship_905.jpg" width="905" height="647" width_o="2048" height_o="1465" src_o="http://payload.cargocollective.com/1/4/134957/1786499/10_OS_2005_relationship_o.jpg" data-mid="9810809" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/11_OS_2005_laundry_905.jpg" width="905" height="647" width_o="2048" height_o="1465" src_o="http://payload.cargocollective.com/1/4/134957/1786499/11_OS_2005_laundry_o.jpg" data-mid="9810815" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/12_OS_2005_gym_905.jpg" width="905" height="647" width_o="2048" height_o="1465" src_o="http://payload.cargocollective.com/1/4/134957/1786499/12_OS_2005_gym_o.jpg" data-mid="9810827" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/9_OLD STYLE_1-20 pm_905.jpg" width="905" height="452" width_o="2048" height_o="1024" src_o="http://payload.cargocollective.com/1/4/134957/1786499/9_OLD STYLE_1-20 pm_o.jpg" data-mid="9810841" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786499/MINUS MAN Connect the dots-4_905.jpg" width="905" height="1252" width_o="2048" height_o="2834" src_o="http://payload.cargocollective.com/1/4/134957/1786499/MINUS MAN Connect the dots-4_o.jpg" data-mid="9810722" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/13_yahoo_Research_905.jpg" width="905" height="1164" width_o="1312" height_o="1688" src_o="http://payload.cargocollective.com/1/4/134957/1786499/13_yahoo_Research_o.jpg" data-mid="9810731" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/15_yahoo_Buy Anything_905.jpg" width="905" height="1149" width_o="1320" height_o="1676" src_o="http://payload.cargocollective.com/1/4/134957/1786499/15_yahoo_Buy Anything_o.jpg" data-mid="9810741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/27_SF Exploratorium_905.jpg" width="905" height="441" width_o="1099" height_o="536" src_o="http://payload.cargocollective.com/1/4/134957/1786499/27_SF Exploratorium_o.jpg" data-mid="9810744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/29_BRASSO-2_905.jpg" width="905" height="582" width_o="1583" height_o="1019" src_o="http://payload.cargocollective.com/1/4/134957/1786499/29_BRASSO-2_o.jpg" data-mid="9810749" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/14_yahoo_Diary_905.jpg" width="905" height="1154" width_o="1320" height_o="1684" src_o="http://payload.cargocollective.com/1/4/134957/1786499/14_yahoo_Diary_o.jpg" data-mid="9810755" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/pete-s_Pool_905.jpg" width="736" height="1045" width_o="736" height_o="1045" src_o="http://payload.cargocollective.com/1/4/134957/1786499/pete-s_Pool_o.jpg" data-mid="9810759" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/Pete-s_Lousy Beer_905.jpg" width="744" height="1048" width_o="744" height_o="1048" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Pete-s_Lousy Beer_o.jpg" data-mid="9810763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/33_Speedo - Drug Test_905.jpg" width="905" height="578" width_o="1226" height_o="784" src_o="http://payload.cargocollective.com/1/4/134957/1786499/33_Speedo - Drug Test_o.jpg" data-mid="9810766" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/Pete-s_Free Beer_905.jpg" width="736" height="1052" width_o="736" height_o="1052" src_o="http://payload.cargocollective.com/1/4/134957/1786499/Pete-s_Free Beer_o.jpg" data-mid="9810767" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/32_PETE-S Outdoor_905.jpg" width="905" height="424" width_o="1547" height_o="725" src_o="http://payload.cargocollective.com/1/4/134957/1786499/32_PETE-S Outdoor_o.jpg" data-mid="9810774" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1786499/34_MM-3_905.jpg" width="773" height="1110" width_o="773" height_o="1110" src_o="http://payload.cargocollective.com/1/4/134957/1786499/34_MM-3_o.jpg" data-mid="9810779" border="0" align="left"/> Dan is a strategic, business-focused, award-winning creative director with an entrepreneurial mind who approaches client problems and opportunities from the... http://especialworldwide.com/current-projects http://especialworldwide.com/following/especialworldwide.com/current-projects Wed, 27 Jul 2011 11:59:00 +0000 especial mean sspecial 1786487 With digital and mobile technology changing the media world every 20 minutes or so, especial is primed to harness this gorgeous chaos and emerge as a new kind of content company. Part tech start up, part production company, part creative collective, especial aims to be what it means in Spanish -- special. BIKE GIRLS Especial is currently in post-production with Bike Girls, an original series about interesting girls living interesting lives in New York City. Written, Directed, Produced by Especial, Bike Girls is an Especial Worldwide production. <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-12-11 at 4.48.14 PM.png" width="622" height="352" width_o="622" height_o="352" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-12-11 at 4.48.14 PM_o.png" data-mid="25333142" border="0" align="left"/> #KINDAWESOME for Kind Snacks Last month, I created the #kindawesome campaign for KIND snacks. The multiplatform campaign breaks May 2013. Here is the film via my Chinatown Soccer Club teammate John Lee and his wife's company: emeht #kindawesome surf story from KIND Healthy Snacks on Vimeo. USHER This month, ESPECIAL wrote a digital film for USHER. Next month, this $1 million production comes to life. <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2013-04-22 at 8.36.52 AM.png" width="476" height="359" width_o="476" height_o="359" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2013-04-22 at 8.36.52 AM_o.png" data-mid="29391872" border="0" align="left"/> MOBILE APPS CREATION AND DEVELOPMENT Fall 2012 had me working in the mobile tech world, creating and developing apps and content. My favorite is a global soccer app for Powerade/Coca Cola to be launched in the US this summer/fall and globally at the 2014 Fifa World Cup in Brazil. Another app I created is a Baby Book app for Fisher Price with Kat Street. Because, let's be honest, after the first few weeks, all baby books get neglected.(In production. Photos to come soon.) <img src="http://payload.cargocollective.com/1/4/134957/1786487/powerade logo.jpeg" width="341" height="175" width_o="341" height_o="175" src_o="http://payload.cargocollective.com/1/4/134957/1786487/powerade logo_o.jpeg" data-mid="27956471" border="0" align="left"/> ESPN Dream Project Alert: <img src="http://payload.cargocollective.com/1/4/134957/1786487/images-2.jpg" width="425" height="118" width_o="425" height_o="118" src_o="http://payload.cargocollective.com/1/4/134957/1786487/images-2_o.jpg" data-mid="11528171" border="0" align="left"/> Instead of Wieden + Kennedy and Anomaly, guess who ESPN hired to create the Euro 2012 campaign/marketing platform across all channels???!!! Yes, it was a dream job. <img src="http://payload.cargocollective.com/1/4/134957/1786487/FRANCE_49.jpeg" width="519" height="694" width_o="519" height_o="694" src_o="http://payload.cargocollective.com/1/4/134957/1786487/FRANCE_49_o.jpeg" data-mid="17753943" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-05-18 at 10.50.05 AM.png" width="521" height="694" width_o="521" height_o="694" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-05-18 at 10.50.05 AM_o.png" data-mid="17753940" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-05-18 at 10.50.34 AM.png" width="521" height="696" width_o="521" height_o="696" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-05-18 at 10.50.34 AM_o.png" data-mid="17753937" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/portugal.jpeg" width="518" height="693" width_o="518" height_o="693" src_o="http://payload.cargocollective.com/1/4/134957/1786487/portugal_o.jpeg" data-mid="17753906" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/ukraine.jpeg" width="517" height="695" width_o="517" height_o="695" src_o="http://payload.cargocollective.com/1/4/134957/1786487/ukraine_o.jpeg" data-mid="17753909" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/russia.jpeg" width="519" height="693" width_o="519" height_o="693" src_o="http://payload.cargocollective.com/1/4/134957/1786487/russia_o.jpeg" data-mid="17753912" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/GERMANY.jpeg" width="522" height="691" width_o="522" height_o="691" src_o="http://payload.cargocollective.com/1/4/134957/1786487/GERMANY_o.jpeg" data-mid="17753921" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/czech.jpeg" width="520" height="694" width_o="520" height_o="694" src_o="http://payload.cargocollective.com/1/4/134957/1786487/czech_o.jpeg" data-mid="17753930" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-05-18 at 11.33.31 AM.png" width="520" height="693" width_o="520" height_o="693" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen Shot 2012-05-18 at 11.33.31 AM_o.png" data-mid="17753933" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/Euro2012_final_sweden_905.jpg" width="905" height="1398" width_o="1618" height_o="2500" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Euro2012_final_sweden_o.jpg" data-mid="17753895" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/Euro2012_final_holland_v2_905.jpg" width="905" height="1398" width_o="1618" height_o="2500" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Euro2012_final_holland_v2_o.jpg" data-mid="17753901" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/Euro2012_final_croatia_905.jpg" width="905" height="1398" width_o="1618" height_o="2500" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Euro2012_final_croatia_o.jpg" data-mid="17753889" border="0" align="left"/> The following commercials were edited by the wizard, Toddy Stewart @ Picture Farm. GROUP A GROUP B GROUP C GROUP D Euro 2012 Anthem (Director's Cut) REX Especial was hired to create, direct and produce a three minute film for Adobe. The result? REX - the "most successful Adobe salesman ever." REX from especialworldwide.com on Vimeo. PENGUIN Books <img src="http://payload.cargocollective.com/1/4/134957/1786487/p232311.jpg" width="135" height="180" width_o="135" height_o="180" src_o="http://payload.cargocollective.com/1/4/134957/1786487/p232311_o.jpg" data-mid="11528176" border="0" align="left"/> To leverage the power of social media using non-traditional strategies and tactics, especial was signed on to promote Carne Ross’ new book, The Leaderless Revolution, in the United States via Penguin Book's Blue Rider Press. Carne Ross is a former British Diplomat to the UN who resigned over the Iraq War and has since founded IndependentDiplomat.org, representing marginalized groups and states. <img src="http://payload.cargocollective.com/1/4/134957/1786487/picofCARNE.jpeg" width="254" height="191" width_o="254" height_o="191" src_o="http://payload.cargocollective.com/1/4/134957/1786487/picofCARNE_o.jpeg" data-mid="11528418" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/134957/1786487/lrbook.jpeg" width="432" height="636" width_o="432" height_o="636" src_o="http://payload.cargocollective.com/1/4/134957/1786487/lrbook_o.jpeg" data-mid="11528397" border="0" align="left"/> C.Chauchat <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2011-11-25 at 1.17.21 PM.png" width="523" height="121" width_o="523" height_o="121" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2011-11-25 at 1.17.21 PM_o.png" data-mid="11879826" border="0" align="left"/> At Fashion Week 2011, especial helped launch C.Chauchat, a designer of men's staples, by overhauling all of their consumer touch points. Providing strategy and creative direction, especial is also developing social media tactics for Fall 2011 and Spring 2012. <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2011-11-25 at 1.17.33 PM.png" width="564" height="380" width_o="564" height_o="380" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2011-11-25 at 1.17.33 PM_o.png" data-mid="11879822" border="0" align="left"/> Below is especial's first social media campaign titled, "For that accessory known as man." (Directed by Todd Jordan) VALENTINE'S DAY, 2012 For February 14th, especial is promoting C. Chauchat limited-edition “triple layer” neckties, featuring an accessory known as man and his black eye. especial, a digital media production studio, created this social media campaign titled, “Shades of Love,” to promote C. Chauchat’s two Valentine’s Day colors: “Fresh Bruise” and “Healing Bruise.” Building on C. Chauchat's sensual femme perspective, especial wanted to capture the souvenir of lust, love and erotic mayhem. “Love is beautifully painful,” says Dan Morales, founder of especial and C.Chauchat’s branding strategist and creative director. “So C. Chauchat is celebrating the most necessary and unnecessary day of the year with a personal story, along with the reds, purples and blues behind it.” <img src="http://payload.cargocollective.com/1/4/134957/1786487/C.Chauchat_2.14_Sale_905.jpg" width="905" height="1508" width_o="1800" height_o="3000" src_o="http://payload.cargocollective.com/1/4/134957/1786487/C.Chauchat_2.14_Sale_o.jpg" data-mid="13772514" border="0" align="left"/> 3 I SHARE Especial has been hired to handle branding, digital and social media efforts for 3|SHARE, a Business Level Adobe Systems Solution Partner and leading service provider of CQ. Based in Carlsbad, California, 3|SHARE specializes in CQ consulting, training, and remote operation management for clients throughout North America. <img src="http://payload.cargocollective.com/1/4/134957/1786487/11357216-3share-logo_905.png" width="905" height="168" width_o="1500" height_o="279" src_o="http://payload.cargocollective.com/1/4/134957/1786487/11357216-3share-logo_o.png" data-mid="20452982" border="0" align="left"/> adidas <img src="http://payload.cargocollective.com/1/4/134957/1786487/adidas1.jpeg" width="300" height="205" width_o="300" height_o="205" src_o="http://payload.cargocollective.com/1/4/134957/1786487/adidas1_o.jpeg" data-mid="11879547" border="0" align="left"/> As of Fall '11, Dan has been working on global projects featuring Derrick Rose, Messi, Xavi, Van Persie and other all-around badasses. AMERICANS ELECT.org My latest project is growing. It made The Colbert Report. #3wayrace #whythehellnot <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2012-02-03 at 10.14.18 AM.png" width="615" height="280" width_o="615" height_o="280" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2012-02-03 at 10.14.18 AM_o.png" data-mid="13879927" border="0" align="left"/> VICE especial has been working with the media empire VICE and its marketing arm Virtue on several projects during 2011. <img src="http://payload.cargocollective.com/1/4/134957/1786487/VICE.png" width="158" height="51" width_o="158" height_o="51" src_o="http://payload.cargocollective.com/1/4/134957/1786487/VICE_o.png" data-mid="9090447" border="0" align="left"/> PURPOSE - 21st Century Movements especial has been consulting periodically for PURPOSE on social movements relating to modern slavery and the global water crisis. <img src="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2011-09-19 at 11.30.18 AM.png" width="263" height="124" width_o="263" height_o="124" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Screen shot 2011-09-19 at 11.30.18 AM_o.png" data-mid="10068366" border="0" align="left"/> TAMMY & TAMMI Tammy & Tammi is a new original web series based on a comic strip created by Dan Morales. Scheduled release: Fall 2011. <img src="http://payload.cargocollective.com/1/4/134957/1786487/Picture 45.png" width="637" height="355" width_o="637" height_o="355" src_o="http://payload.cargocollective.com/1/4/134957/1786487/Picture 45_o.png" data-mid="8807809" border="0" align="left"/> THE ADULT BEVERAGE COMPANY especial has been helping the Adult Beverage Company with traditional advertising in addition to social media content and strategies. <img src="http://payload.cargocollective.com/1/4/134957/1786487/adult-beverage-co-adult-chocolate-milk.jpeg" width="300" height="600" width_o="300" height_o="600" src_o="http://payload.cargocollective.com/1/4/134957/1786487/adult-beverage-co-adult-chocolate-milk_o.jpeg" data-mid="9709387" border="0" align="left"/> With digital and mobile technology changing the media world every 20 minutes or so, especial is primed to harness this gorgeous chaos and emerge as a new kind of... http://especialworldwide.com/about-especial http://especialworldwide.com/following/especialworldwide.com/about-especial Wed, 27 Jul 2011 11:52:47 +0000 especial mean sspecial 1785028 <img src="http://payload.cargocollective.com/1/4/134957/1785028/especialmeansspecial-1.jpg" width="660" height="220" width_o="660" height_o="220" src_o="http://payload.cargocollective.com/1/4/134957/1785028/especialmeansspecial-1_o.jpg" data-mid="8804880" border="0" align="left"/> The entertainment and advertising industries are imploding. Hooray, Internet! Hooray, fancy phones! especial is a new kind of content company aiming to capitalize on the convergence of art and commerce in today's media culture. Part tech start up, part production company, part creative collective, especial collaborates with select people, companies and projects to curate work that is social media-friendly. Lead by the Cannes Grand Prix Lion-winning, Dan Morales, especial produces original content in various forms: tv shows, mobile applications, branded entertainment, original web series, documentaries, digital shorts, commercials, apparel, and conceptual products with social media and marketing platforms built in. Tweets by @especialNYC !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); Facebook Tumblr The entertainment and advertising industries are imploding. Hooray, Internet! Hooray, fancy phones! especial is a new kind of content company aiming to... http://especialworldwide.com/directing http://especialworldwide.com/following/especialworldwide.com/directing Wed, 27 Jul 2011 10:51:20 +0000 especial mean sspecial 1785134 <img src="http://payload.cargocollective.com/1/4/134957/1785134/Picture 48_905.png" width="675" height="175" width_o="675" height_o="175" src_o="http://payload.cargocollective.com/1/4/134957/1785134/Picture 48_o.png" data-mid="9742156" border="0" align="left"/> In 2007, Dan started directing under the moniker especial to write and produce original content. Since then, he's also directed work for select people, companies and clients. "BIKE GIRLS" In 2011, especial created, wrote and directed an original series called Bike Girls. It's currently in post-production. Big news and trailer coming soon! <img src="http://payload.cargocollective.com/1/4/134957/1785134/Screen Shot 2012-12-11 at 4.48.14 PM.png" width="622" height="352" width_o="622" height_o="352" src_o="http://payload.cargocollective.com/1/4/134957/1785134/Screen Shot 2012-12-11 at 4.48.14 PM_o.png" data-mid="25284963" border="0" align="left"/> "REX" especial was commissioned to create, direct and produce a 3 minute film for Adobe. The result? Rex - the most successful salesmen ever in the history of Adobe. REX from especialworldwide.com on Vimeo. "JESUS AIN'T COOL" (dan's directorial debut) "WHITE CHOCOLATE" Dan then quickly created an original web series called "White Chocolate". "White Chocolate - Interview" "White Chocolate - Boyfriends" TAMMY & TAMMI Dan's latest project is another original web series titled "Tammy *& Tammi" which is a live-action version of a comic strip Dan created in 2009. In all, there are eleven episodes. Below is the trailer. Scheduled release is Fall 2011. Synopsis: Some friends have a love/hate/you exhaust me relationship. "Official Trailer" "Little Sister" "Are You Hiring?" "Speech Impediment" "Shower" JEWELRY WORKS EVERY TIME. When asked by Szul.com to promote their new jewelry during the 2007 holiday season, I told them they needed to do something in response to all of the cliched advertising by DeBeers and Kay Jewelers. The strategy? To avoid television and target young men online. The result? For just $25k, Szul.com received over 1 million hits on YouTube for their digital commercial that went viral and became a local news story around the world with the help of the Associated Press. Former students of mine in Taiwan actually saw this story on their local TV news. "CRIF DOG" After playing with longer formats, Dan focused on building his commercial reel and created a campaign for New York's famous CRIF DOG. Below is one of three spots from the campaign. "CRIF DOG - Presentation" CARNE ROSS, AUTHOR OF "THE LEADERLESS REVOLUTION" <img src="http://payload.cargocollective.com/1/4/134957/1785134/p232311.jpg" width="135" height="180" width_o="135" height_o="180" src_o="http://payload.cargocollective.com/1/4/134957/1785134/p232311_o.jpg" data-mid="11904832" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/134957/1785134/picofCARNE copy.jpeg" width="254" height="191" width_o="254" height_o="191" src_o="http://payload.cargocollective.com/1/4/134957/1785134/picofCARNE copy_o.jpeg" data-mid="11904838" border="0" align="left"/> In September 2011, a few days before Occupy Wall Street began, especial was asked to promote Carne Ross’ new book, The Leaderless Revolution, in the United States via Penguin Book's Blue Rider Press. Instead of a traditional approach focusing on book-buying circles of elite discourse, especial recommended appealing to younger generations who still had a say on what the future would hold. Essentially, especial's pitch was simple: Sharing the ideas in the book was more important than selling the book. Carne Ross and Penguin Books agreed. In 2007, Dan started directing under the moniker especial to write and produce original content. Since then, he's also directed work for select people, companies...